What’s wrong? Has the algorithm got you down?
You work hard to create beautiful and thoughtful content. You launch it into the digital world… and it gets viewed by the same 300 people. Amid the sea of screaming and shouting, you’re just a faint whisper. Is anyone out there?
I did a brief search on an ever-trustworthy clanker, which informed me that there are nearly 1 million audiobooks on Audible, 6 million books on Kindle, and 30 billion videos on YouTube. Somewhere in the range of 93% of YouTube videos have under 1,000 views, 90% of books sell fewer than 2,000 copies, and 66% sell fewer than 1,000. Take my quick AI search with a grain of salt, but the numbers really are staggering. On YouTube, your video is literally 1 of 30 billion! So, how does someone come across your content in that vast sea? Let’s be honest — unless you’re screaming, you’re not going to be heard on the big platforms.
Perhaps the most frustrating part is that after all the work you put into creating and marketing your content, you still know next to nothing about the people who watched, read, or listened to it. You can’t email them a thank-you or give them a heads-up when your next ebook or podcast comes out. At the end of the day, you were only renting the audience anyway.
At Treefort, we’ve come up with a surefire method to beat those algorithm blues. Here are 5 simple steps to get you on the road to recovery:
- Launch your own branded streaming app and give your loyal audience an experience tailored to them. Once you have your own platform, you can start treating the larger platforms (and their pesky algorithms) as top-of-funnel marketing activities.
- Charge directly for your content. Move from thinking, “Even the dogs eat the crumbs that fall from their master’s table” to realizing the value of what you create. With Treefort, you can easily set up a subscription plan, wire up individual purchases, embed a giving link, or generate ad revenue through your own ad reads.
- Create an email sign-in. As you start directing your audience to your own branded platform, require an email to sign in. Not only will you have user data in our analytics dashboard, but you’ll also have a built-in (and downloadable) newsletter list to keep your loyal fans informed about upcoming releases.
- Connect our integrations like Recombee. Treefort has a recommendations integration with Recombee. Instead of your audience being recommended one of the other 6 million ebooks on a big platform, you can make sure that the items they see next are yours.
- Enjoy your newfound control and start making your platform work for you — not the other way around.
In all seriousness, we’d love to serve you and the work you do. Reach out and let’s see if we’d be a good match.
